The label was launched in 2012 by Khushboo Jajodia and Kunika Poddar in Kolkata. A niche womenswear brand, specializing in lounge and evening wear, the label offers traditionally elegant solutions to contemporary fashion requirements.
With styles ranging from chique lounge wear and dresses, to bespoke party-wear, Keyus has made its mark as one of the top women's wear brand in the city, and their collections are being retailed at several multi design stores across the country. Their design philosophy is simple, they believe in outfits that speak feminity with understated elegance and they achieve this in each and every garment by imbibing traditional elements into contemporary designs.
Keyus work comes straight from the heart of its designers and is inspired by ancient Indian art, music, culture and fashion. These when teamed with modern styles and silhouettes result in their signature luxurious yet feminine styles. They use tie and dye, block printing, hand painting and traditional embroidery and embellishments and team it with contemporary styles and drapes which is what gives their garments a stunning paradoxical combination of old world charm and modern elegance.
Khushboo and Kunika are thorough bred Kolkatans and have lived here all their lives. Though management graduates, they only found their true calling with designing and fashion, which gave them an opportunity to show case their innate creativity and channelize their passion for designing.